Evolution of Vogue

Okay, you caught me. Yes. I am one of those people who has avidly read Vogue for years and still buys the magazine almost every month. And to be honest, anticipating the release of the September issue every year is one of the most exciting things for me. So reading this study was super interesting to me.

One of the best things about fashion is that it is both constant and ever-changing at the same time. Trends come and go, but there are always those styles that will forever remain classy and fashionable. I found it interesting in this article that there are elements that changed a ton over the years on the Vogue covers while other design elements evolved and then stayed the same – became classic.

 

http://dh.library.yale.edu/projects/vogue/coveraverages/

One of the things that stood out to me the most was how much the word “Vogue” changed in the first 50 or so years, and then has remained the same ever since. The logo was changed by editor-in-chief Diana Vreeland and hasn’t changed a wink since her successor (Anna Wintour) took over. To this day, Anna Wintour has not messed the logo/branding design in any way shape or form.

 

 

google images

The other thing I found really interesting was the sum image os the models. You can see the evolution and trial and error of the cover over the last century. To me, it seems that Vogue was struggling to find their brand and image for half a century before they finally found their niche and made it their own. Vogue is now the most influential fashion magazine in the world, and seeing their evolution has really shed some more light as to why.

 

 

Sadie Anderson

 

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